The Importance of SEO

The Importance of SEO

SEO stands for Search Engine Optimisation. It is a technique that helps search engines find and rank your website in response to a search query. SEO is one of the best ways to increase traffic to your website.

Why is this important? Here’s a scenario – Two businesses are selling cupcakes. One is located on a main street in the city centre where there are lots of people and lots of complimentary shops. The other is located outside the city centre in an industrial area where there are little or no people. Who do you think is going to get more people into their shop?

Well the internet is much the same. Your website needs to be where there is traffic. The further away you are, the less people will come to your website. Even if you have the best looking website, the best deals, the best service, if people are not finding you then you can’t turn those people into customers.

Just like your business – your website and SEO is a long term investment. By keeping your website up to date and investing in SEO you will dramatically increase the amount of people finding you therefore generating more cash flow for your business.

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